What is Digital Marketing ?

Digital Marketing for your business is reaching out to customers over the internet, using electronic devices and utilising online platforms. It is important to realise, that the field of digital marketing is broad and includes the use of your successful website at its centre. With the proper use of marketing channels, you will enhance your business online presence. The implementation of a structure to your digital marketing strategy is the key to your business success.

Digital Marketing Channels what are they ? How can I use them ?

Email Marketing is seen as one of the most effective digital marketing channels. The skilled process of converting initial prospects into first time buyers then recurring customer is a rewarding process. Every contact name and email address gathered should be seen as a potential lead or customer of the future.

Not to mention, paid advertising channels like Pay-Per-Click delivers highly targeted traffic of potential customers within a very short period of time.  Of course, this often tails off as soon as you stop paying unless you have a clever ongoing strategy.

In brief,  Search Engine Optimisation (SEO) nearly everyone makes use of search engines to look for specific items. For example, for information on a specific brand, product or service. Notably, this involves several SEO activities like keyword research, making use of on-page or off-page optimisation.

Social Media Marketing (SMM) enable business owners and marketers to reach out to to highly targeted potential customers through direct person-to -person contact. 

Simple Example Digital Marketing Strategy

A Digital Marketing Strategy is a plan that helps your business achieve specific digital goals , selecting online marketing channels such as paid, earned, and owned media. Here is a basic example.

 

Define your brand.  Build an ideal customer profile

Identify your goals and the digital marketing tools you need

Look carefully at the Digital Channels available and the one’s you currently use and plan improvements.

Audit and plan your media campaigns  Set your Digital Marketing budget 

Track your results

 

 

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